Categories : Social Media

 

the_power_of_wordsI heard an incredible sermon recently about the tongue having the power of life or death and the impact of words in social media. It’s so important for us to use our posts to empower rather than destroy. Social media is so influential and you never know how the messages you put out on it are strongly influencing others. Rather than using it to tear down people, why not use it to point out the absolutely amazing things in life and to encourage others? While this may seem like advice for personal social media accounts, I think there’s something here that applies to brands, as well.

Think about it.

There is a pressure in the social media industry to just push things out as quickly as possible –>ย  You’re running a million miles an hour, trying to get three different posts up on different platforms before your 9AM meeting with your team that you’re responsible for running, you still have messages to check on your phone, you have a few RTs to get in before they completely leave your Twitter feed, and someone Tweets you that they need help with something about your brand. Do you respond as quickly as possible so you can still make your 9AM, or do you take the time to add some personality and ‘niceness’ to your reply?

It’s okay if you answered ‘quickly as possible’. It’s more common then you think. However, when you actually take the time to think about the other person who took time out of their hectic morning to Tweet your brand, sitting on the other side of their phone/computer waiting for you to respond, wouldn’t you much rather send them a personalized, friendly respond instead of bare bones?

That’s just one example of when words have a powerful impact in social media. One emoticon, or ‘thank you’, or ‘hope your morning is going well’ can completely make a difference in someone’s day –> especially when a brand is taking the time to do something besides sell…and that’s what we’re on social media for, aren’t we? To actually socialize and not just sell?

Another example is a lot more fundamental, and possibly not in your control in your position with your company —> It’s making sure the messages you are sending out as brand on social media are inspiring, rather than degrading. Now, this might seem like common sense, and you might want to stop reading at this point because I just seem to be stretching this too far….but, hold on a minute. I’m not saying brands are out there bashing the public (there are a few examples, but we’ll save that for another post). I’m saying that even a little swipe at one of your competitors is degrading, and it’s important to take the high road and produce words and content that backs your brand, rather then point out where other brands are lacking. As one of my favorite quotes says –> Promote what you love, instead of bashing what you hate. Make sure your content strategy focuses on building the reputation of your brand, not tearing down the reputation of other brands just to make yours look better. In the transparent world of social media, that positive ‘building up’ instead of ‘tearing down’ will go A LOT further.

Promoting what you love, instead of bashing what you hate carries into our personal lives as well. Would you rather read a bunch of social posts about how much life and other people suck?! Or, would you rather be inspired and motivated when you’re on social by the accomplishments and kindness of others? (I know, easier said than done, but something to think about).

I challenge you to think through your posts (professionally and personally) this week, and really, really think about whether they are words that are going to build someone up, or tear someone down. Take that extra five seconds to add personality and humanity to your responses on your social channels, and play around with sending out positive messages on your networks. You’d be surprised at how far a personalized response goes on social. Try it. I dare you.

– Marji J. Sherman

 Posted on : August 11, 2014

17 Responses to “The Power of Words –> Promote What You Love, Instead of Bashing What You Hate”
Read them below or add one

  1. I will take you up on your challenge. Thank you …well said. :)

  2. I like this blog article a lot. I am almost 100% sure that you could run trough my entire Twitter or FB timeline and would not find a comment bashing on other people or brands (ok, I am no saint and make some ironic comments). This is not because I am such a good person but because I am an egoist and taking good care to not destroy my reputation by sheer stupidity.

    As you said social media is about communication and understanding your partners and customers. Once you are there they are willing to listen to you and will even buy from you more likely than from others. Why? Because nobody buys a product. We buy a brand because emotions stick to it. These emotions are supported (or not) by people.

    Have a lovely day.
    Brigitte

  3. Great advice! Sharing it now…

  4. Yes! I totally agree. I am very careful of the title of the pins I pin, the titles of blog posts, and the way that I give out social media tips. For the most part they are about what you CAN do instead of what you shouldn’t be doing (hello shaming). All of those little nuances stack on one another and your feeds can become negative very quickly.

    I really like this article. Thank you!

  5. This post reminds me one of my favorite riddles.

    We hurt without moving.
    And poison without touching.

    We bear truth and lies,
    But are not judged by size.

    What are we?

    Words!

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  13. This is a refreshing article, and one that I dare say is timely.

    Social media is a powerful platform for communication and expression of ideas and thoughts. All too often, however, that expression comes in the form of impulsive, immature rants that serve little purpose other than the immediate gratification of the author.

    One takeaway I have from this article is this: It is amazing how much value one can add and good one can do by just taking a few seconds (yes, seconds) to think about what single sentence to start a post with that can enlighten someone?

    Implicit in this article is a responsibility: We have are our disposal unprecedented platforms of communication and expression; and as such, we have the responsibility to use them wisely and prudently to enrich the lives of others and move the world forward.

    Words matter!

    Thank you, Marji!

    Sincerely,

    Dana R. Scranton, PhD

    1. Thank you, Dana! It is definitely timely in this political environment! I really appreciate you taking the time to read it. – M.

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