Tag Archives: Social Media

How To Produce VALUABLE Content In Social Media

My #1 piece of advice for ANY entity on social media that wants to do a swell job is –> provide value to the consumer. This is nothing new. It has been preached in a million different ways across a … Continue reading

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How To Manage Small, Medium and Large Social Media Budgets

In a world where marketing is the first department to be cut, social media budgets can be few and far between. Having worked everywhere from a $25K budget to a $9M dollar budget, I know how tough it can be … Continue reading

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Why We Need To Head Back To The Roots Of #SocialMedia

I’ve been dedicating a lot of my time recently to my pet project, Almost Everything I Wish I’d Said The Last Time I Saw You. I started the project because I hated how many people were reading my main blog … Continue reading

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Top 5 Qualities To Look For In A Social Media Hire

Top_5_Qualities_To_Look_For_ In_A_Social_Media_Hire I fudged my way through my very first social media interview. I was a communications researcher coming from a firm on 42nd and Madison in NYC, and showed up to the interview hoping to fumble way through it … Continue reading

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If Your Brand Is A 24/7 Service, Then Your Social Media Needs To Be A 24/7 Service

I do not like Frontier Airlines. It probably started when I realized I had to PAY for a regular drink, or maybe because my knees have bruises on them after being dug into the seat in front of me the … Continue reading

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