My #1 piece of advice for ANY social media team is to define content marketing as providing value to the consumer. This is nothing new. It is preached in a million different ways across a million different blogs. It's common sense, isn't it? You want something from someone (consumers to engage with you on social media) --> So you give them...
Read More
In a world where marketing is the first department to be cut, social media budgets can be few and far between. Having worked everywhere from a $25K budget to a $9M dollar budget, I know how tough it can be to decide where to allocate funds. Should you put more spend behind paid ads? Or should you hire a full-time employee...
Read MoreI've been dedicating a lot of my time recently to my pet project, Almost Everything I Wish I'd Said The Last Time I Saw You. I started the project because I hated how many people were reading my main blog (awesome complaint, right??) as it was becoming difficult to write without thinking about what every single person would think about what...
Read MoreI do not like Frontier Airlines. It probably started when I realized I had to PAY for a regular drink, or maybe because my knees have bruises on them after being dug into the seat in front of me the whole flight. Or maybe, just maybe, it's because after suffering through a VERY delayed flight on Sunday night that turned pretty...
Read More