Digital Marketing Trends

2023. Seriously?! That’s a complex number to write, almost as complex as digital transformation.  I have to say that I did not expect 2022 to end in this precarious place for digital marketing.   What can we expect to see in 2023 as the recession and pandemic continue? How can digital transformation move forward in the toxic environment 2022 has left us with? How...

In elementary school, I remember seeing a Scholastic visual of what the world would look like by 2010. While we still are working on flying cars, the artist illustrated artificial intelligence (AI) somewhere in that futuristic world. Many marketers today shy away from digging deeper into AI use cases because their brand is still working out how to use essential media and...

Hey, world. It’s been a while since I’ve written a blog. We have a baby on the way, so priorities have shifted a bit. The recent Twitter debacle brought me right back here. Wow. Also, let's talk Mastodon, right? I will not share my opinion on the ownership of a beloved social media network that has played such a critical part in...

The Great Resignation, whatever you want to call it, is an excellent opportunity for you to learn how to SEO optimize your LinkedIn profile. Instead of burying you in SEO language you will never remember and barely find helpful, I will provide some quick tips to become more “searchable” in the increasingly hot spot. Not only does optimizing your profile help attract...

Prepping for speeches can be difficult, as it forces you to revisit your past and where you have come from to be who you are today. Don't get me wrong— I am very proud of who I've become, but I've had the luxury of dismissing a lot of the trauma that led to this place as I've been building a family...

Thy will be done. What an utter acceptance of the loss of control. It takes a courageous, trustworthy individual to even be able to utter those words. It’s a part of the Lord’s prayer I get in a straight up wrestling match with every day. I know what I want, and I know how I think things are going, so when...

Most of us know that social media can be one of the most under-resourced teams in an organization. Executives who do not know the ins and outs of social often think it should only take one person to post a few things on social. We all know it takes so much more than that to create graphics, write copy, strategize and...

One of the most popular excuses I’ve heard lately about the lack of social media use is that it just takes too much time. People feel that once they commit to updating, engaging and creating content, they will be sucked into a vortex. They feel learning how to tweet will suck unnecessary time up. While effective social media strategies, content creation...