Hey, world. It’s been a while since I’ve written a blog. We have a baby on the way, so priorities have shifted a bit. The recent Twitter debacle brought me right back here. Wow. Also, let's talk Mastodon, right? I will not share my opinion on the ownership of a beloved social media network that has played such a critical part in...
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The Great Resignation, whatever you want to call it, is an excellent opportunity for you to learn how to SEO optimize your LinkedIn profile. Instead of burying you in SEO language you will never remember and barely find helpful, I will provide some quick tips to become more “searchable” in the increasingly hot spot. Not only does optimizing your profile help attract...
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Many brands are searching for “What is the metaverse,” “How to buy land in the metaverse,” and “How to access the metaverse.” It is a legit question, isn't it? The metaverse is the elusive technical world that makes most marketers queasy. To get the straightforward definition out of the way, the metaverse is defined as "A simulated digital environment that uses augmented...
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Prepping for speeches can be difficult, as it forces you to revisit your past and where you have come from to be who you are today. Don't get me wrong— I am very proud of who I've become, but I've had the luxury of dismissing a lot of the trauma that led to this place as I've been building a family...
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Thy will be done. What an utter acceptance of the loss of control. It takes a courageous, trustworthy individual to even be able to utter those words. It’s a part of the Lord’s prayer I get in a straight up wrestling match with every day. I know what I want, and I know how I think things are going, so when...
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Most of us know that social media can be one of the most under-resourced teams in an organization. Executives who do not know the ins and outs of social often think it should only take one person to post a few things on social. We all know it takes so much more than that to create graphics, write copy, strategize and...
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One of the most popular excuses I’ve heard lately about the lack of social media use is that it just takes too much time. People feel that once they commit to updating, engaging and creating content, they will be sucked into a vortex. They feel learning how to tweet will suck unnecessary time up. While effective social media strategies, content creation...
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Social media is not a career for the timid. Managing social media networks that run 24/7, creating and publishing content that is in real-time and being viewed by thousands, and having your entire career in the public spotlight is not a carefree life. Social media professionals have an interesting role in the fact that it is one of the only jobs...
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As a healthcare professional, social media can be a scary atmosphere. There are so many laws telling you not to share specifics about what you do in your office/hospital, so navigating what you can and cannot talk about becomes tricky. Don’t let the public nature of social media scare you away, though. There are many creative ways to use social media...
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