Apr
23
2020
Leadership skills and coping processes to make the best decisions possible in your life.
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Social Media
Mar
24
2020
My #1 piece of advice for ANY entity on social media that wants to do a swell job is --> provide value to the consumer. This is nothing new. It has been preached in a million different ways across a million different blogs. It's common sense, isn't it? You want something from someone (consumers to engage with you on social media)...
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Jan
19
2020
Oct
07
2019
Sep
05
2019
Bigger is (not) better, come to find out! Especially when it comes to Facebook targeting. One of my biggest predictions for 2019 trends was personalization (check out more on that here: Digital Marketing Trends in 2019,) which micro-targeting happens to complement well. The age of mass marketing is over. Consumers easily see through traditional marketing tactics and we are now part...
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Sep
01
2019
I've noticed this cozy little trend lately of large companies hiring interns ONLY to handle ALL of their social media initiatives. Nothing against interns, I've been one plenty of times in my life, but I don't see companies hiring ONLY interns to be their ONLY art director or account executive. Now, being a social media pro, I take this trend of leaving...
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Jun
03
2019
Determining how to be YOUR brand on Twitter can be hard, right?! As simple as it seems, when you get a thousand heads in one room, there is often little to no agreement on what is great content for your consumers. One person think it's direct links to buy products on the website, while another thinks it's a Meme with something...
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May
05
2019
I was voted off the lunch table in eighth grade--> survivor style. Now, I find this quite hilarious, but my 13 year-old self sure as hell did not find it funny. It all started because I would not lie about my best friend doing her reps in gym, when she didn't do them (honesty). Which led to her calling me a...
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