Social Media

Why Micro-Audiences Are The New Fad For Facebook Ads

Bigger is (not) better, come to find out! Especially when it comes to Facebook targeting. One of my biggest predictions for 2019 trends was personalization (check out more on that here: Digital Marketing Trends in 2019,) which micro-targeting happens to complement well. The age of mass marketing is over. Consumers easily see through traditional marketing tactics and we are now part...

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5 Reasons Why Social Media Deserves Respect

I've noticed this cozy little trend lately of large companies hiring interns ONLY to handle ALL of their social media initiatives. Nothing against interns, I've been one plenty of times in my life, but I don't see companies hiring ONLY interns to be their ONLY art director or account executive. Now, being a social media pro, I take this trend of leaving...

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