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Social Media

5 Ways To Discover Your Personal Values (And Why You Need To Break Your Own Heart, Sometimes)

Decisions can be incredibly difficult to make. I often preach about how important it is for brands to know their values inside out before even thinking about creating content for social media. They have to understand who they are before they make tough decisions about who to respond to and how to frame their response. I recently wrote about whether or not a brand should enter the heated political conversations that are occurring on Twitter. One of my main points...

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How To Maintain Sharp #SocialMedia Skills In A Busy World

I was talking to someone who used to be a social media manager and they mentioned that they feel like they cannot call themselves a social media expert anymore because social media changes so frequently, their skills are now archaic. I am sure there are many social media professionals out there who agree with me when I say that social media changes on a daily basis and even current social media managers run the risk of having outdated skills if...

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Why We Need To Learn To Walk On Broken Glass

I heard an amazing song last week about the power of being able to walk on broken glass after your world has shattered. I would not have thought to put it that way, but it’s so true. Life does not go as planned; I think anyone reading this right now could agree with that statement. Sometimes it goes way better than we could have ever expected, and other times it disintegrates right in front of our eyes, as though our...

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7 Ways To Let Go

Fall is one of my favorite times of the year. It did not used to be. When I was younger, I had family members and a close friend die during the fall, which made me hate it. As I grew into an adult, I shed my past experiences with the season and discovered a great beauty in the process of letting go of the old to accept the new. Now fall is a time that I often reflect on the...

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10 Elements Of An Effective Social Media Strategy

I am a strategist at heart. My background has been creating and implementing effective social media strategies for small businesses, as well as some heavy hitters. So, it astounds me at how many conversations I have had recently with marketing and social media pros about their lack of having a strategy. In fact, many argue that it’s impossible to stick to a social media strategy because of the fast-paced nature of social media. Let me tell you something; the face...

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How To Manage A #SocialMedia Crisis In 7 Steps

It is safe to say that in your life as a social media pro, you will more than likely encounter a social media crisis. It’s just the way it goes. Social media is such an uncontrolled space where anyone can say anything, which fosters rumors and negative comments to spread like wildfire >> whether they are true, or not. I’ve worked for a couple of organizations that have had their run-ins with public relations’ crises that soon become social media...

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Where Are The Helpers?

With everything that is going on in our society today, I can’t help but wonder where the helpers are. I was in shock as I commuted to my office yesterday to hear about what happened in Las Vegas. As I am sure it the same with many of you, I have a few very close friends in the area and tears immediately filled my eyes as I panicked and began calling each one by one to make sure they were...

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