Category Archives : Social Media


5 Questions To Ask Before Working With Influencers

Influence is such an interesting word these days. It’s been so overused and misconstrued that it can actually be laughable to look at some of the most recents place it has popped up. It seems the most popular way to define influence in the ‘social media expert’ world is by how many followers someone has, and, […]

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How To Supercharge Content Creation Via #EmployeeAdvocacy

Let’s face it, if there is one problem most social media teams face today it’s that they are UNDER resourced. Social media staff are asked to do a thousand things, all at once, and struggle to find ways to get it all done. One of the most time-sucking parts of social media is content creation. […]

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How To Tell YOUR Story

My writing shifted a bit over the past six months from a less personal space to a more business space. I went through a horrific emergency surgery last August which switched my attention and perspective a bit. I suddenly wanted to keep everything private, as I tried to put on weight I had lost and […]

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5 Ways Your Brand Can Deposit Into A Positive Bank Account

My very first job in NYC was for a public relations research firm. Each quarter, we would advise major companies on how their public relations work performed, and what we suggested they could proactively do in the future to receive more positive sentiment in their media clips. I lucked out and started with an incredibly […]

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My 14 #Valentines You Should Be Following On #Twitter

My first memory of Valentine’s Day is from fourth grade. My very best friend at the time asked me to be his Valentine, and I very politely told him that I could not because I viewed him as a friend. He then threw a hysterical fit in the classroom, and then went and hid behind […]

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