Social media is not a career for the timid. Managing social media networks that run 24/7, creating and publishing content that is in real-time and being viewed by thousands, and having your entire career in the public spotlight is not a carefree life. Social media professionals have an interesting role in the fact that it is one of the only jobs...
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I took an unintentional break from writing when I moved back to NYC five years ago. It was a quite contested move that many did not agree with in my life. Unfortunately, as I trekked through the beloved Midwest to leave my car at my mom’s in Wisconsin, I met loathers primarily. A stranger who my mom was so excited to...
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As a healthcare professional, social media can be a scary atmosphere. There are so many laws telling you not to share specifics about what you do in your office/hospital, so navigating what you can and cannot talk about becomes tricky. Don’t let the public nature of social media scare you away, though. There are many creative ways to use social media...
Read MoreLet’s face it, if there is one problem most social media teams face today it’s that they are UNDER resourced. Social media staff are asked to do a thousand things, all at once, and struggle to find ways to get it all done. One of the most time-sucking parts of social media is content creation. While most people think all you...
Read MoreLessons, coping skills, and leadership skills learned throughout Marji J. Sherman’s 28 years of life.
... Read Moreimage1(2) Today would have been my Grandma Jane’s 91st birthday. She was one of the most beautiful, kind and compassionate women that I have ever met, and I feel so lucky everyday that I was able to have her in my life for 25 years. I have so many memories of summers spent in Wisconsin with her. They include everything from picking...
Read MoreI almost deleted my Facebook this week (still might), which is a pretty big play for someone who makes her living off of creating strategies for networks like, you guessed it, Facebook. It wasn’t because of the popular politics bantering, but rather because social media has created such a fake environment where it seems people are condemned for being themselves...
Read MoreGone are the days of effortlessly tapping into every third-party conversation with some quip about your brand and calling it a social media strategy. As digital has evolved, social media has been forced to grow up right along with it. With social media networks focusing on quality content and cracking down on audience development scams, brands that have mastered the art...
Read MoreSocial media is a moving target. One day you are trying to control trolls hijacking a hashtag, while the next you are creating impromptu graphics because something happened unexpectedly, as it always does, and you need to be in the conversation ASAP. Trying to juggle every unexpected piece of social media during the day can lead to some critical blind spots....
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Social media has transformed from a place that was slowly losing momentum and rarely having honest conversations anymore, to a media that the world cannot live without since it is providing hopeful stories from around the world, CDC updates, ways to find therapists during this time, etc. Social media is no longer a byline, but a lifeline.
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