Category Archives: Social Media

How To Manage A Social Media Crisis In 7 Steps

It is safe to say that in your life as a social media pro, you will more than likely encounter a social media crisis. It’s just the way it goes. Social media is such an uncontrolled space where anyone can … Continue reading

Posted in #COVID19 Resources, Social Media | Leave a comment

The Power of Words –> Promote What You Love, Instead of Bashing What You Hate

Are you tearing people down with negativity or raising them up in positivity? This Christian blog post focuses on positive steps to take to make the world a better place and how to invest your time wisely.

Continue reading

Posted in Social Media | 17 Comments

5 Lessons I Learned On My Way To Graduation

Inspirational post where Marji J. Sherman explains how she beat the odds to graduate from college when doctors told her it would never be possible.

Continue reading

Posted in Social Media | 2 Comments

Your #COVID19 #CrisisComm Cheatsheet

Hey! Welcome to the craziest crisis that seems to touch any and every business in the world right now. Suddenly, email inboxes are being flooded with what company you’ve ever engaged with is doing to make sure their employees and … Continue reading

Posted in #COVID19 Resources, Crisis Communications, Digital Marketing, Social Media, Social Media Strategy | Leave a comment

How #EmployeeAdvocacy Revived A Hospital System

Social media fads are born every second and leave just as fast. You have brands that have no business being on snapchat trying to copy other brands that actually have an audience/reason to be there, you have brands trying to … Continue reading

Posted in Healthcare, Social Media | Leave a comment

A Letter To My Younger Self

Lessons, coping skills, and leadership skills learned throughout Marji J. Sherman’s 28 years of life.

Continue reading

Posted in Social Media | Leave a comment

10 Ways To Be A More Authentic, Effective Digital + Social Media Strategist

I almost deleted my Facebook this week (still might), which is a pretty big play for someone who makes her living off of creating strategies for networks like, you guessed it, Facebook. It wasn’t because of the popular politics bantering, … Continue reading

Posted in Social Media | Leave a comment

10 Ways For Your Brand To Grow Up On Social Media

Gone are the days of effortlessly tapping into every third-party conversation with some quip about your brand and calling it a social media strategy. As digital has evolved, social media has been forced to grow up right along with it. … Continue reading

Posted in Social Media | 2 Comments

10 Tips For Writing A Content Marketing Strategy

Being primarily a creative at heart, content strategies have always been my favorite strategies to write. Before paid social media existed (I know, I’m old), a brand’s content had to be stellar or it was not going anywhere. I feel … Continue reading

Posted in Digital Marketing, Digital Media, Social Media | Leave a comment

It’s A Social Responsibility For Brands To Rethink #SocialMedia During #COVID19

Social media has transformed from a place that was slowly losing momentum and rarely having honest conversations anymore, to a media that the world cannot live without since it is providing hopeful stories from around the world, CDC updates, ways to find therapists during this time, etc. Social media is no longer a byline, but a lifeline.

Continue reading

Posted in #COVID19 Resources, Social Media | Leave a comment