Category Archives: Featured

A Love Letter to My Followers (and 100 of them YOU should be following)

I hit 100K followers today (OMG), and I still remember the exact feeling I had when I hit 100. I could not believe that 100 people (that were not my relatives or friends) actually had an interest in what I … Continue reading

Posted in Featured, Social Media | 6 Comments

Would You Rather Have 100K Followers, Or 100K Conversations?

As an experienced social pro, the answer to this seems like common sense to me. As an experienced social pro conversing with non- social pros, I realize that this is a dilemma for many, MANY brands of all sizes. Until … Continue reading

Posted in Featured, Social Media | 7 Comments

Empower Your Employees with Social Media

I remember when I first started in social media, I was always getting in trouble for being on Facebook at work ALL OF THE TIME. WTF. I had to go around and around about how social media is what they … Continue reading

Posted in Digital Marketing, Featured, Social Media | 1 Comment

Why Your Brand Needs To Be Human On Social Media

I have a tattoo. It’s a fairly new addition to my life. It’s the First United Methodist symbol. Half of the reason is because my grandma passed away this year, and she was a devout United Methodist, as am I. … Continue reading

Posted in Featured, Social Media | 3 Comments

Roots are Critical for Effective Social Media

Quote-without-deep-roots So, I grew up in Wyoming. This is a little known fact that only arises if people ask me specifically where I’m from. I’ve spent the majority of my life between Miami and NYC, and sometimes forget myself that … Continue reading

Posted in Featured, Social Media | 3 Comments

I’m Calling Bullshit –> Social Media ≠ Magic Bullet

Whoever decided to fill the world’s head with the idea that social media is the magic bullet has A LOT of social media pros waiting to tear them apart right now. Social media is great, it’s awesome, if it wasn’t … Continue reading

Posted in Featured, Social Media | 4 Comments

Kill the Auto-DM. Please, and thank you.

twitter_unfollow I asked my followers what they looked for when following someone on Twitter. Expecting to get responses like, ‘someone educated in social media’ or ‘someone that makes me laugh’, I received answers about everyone’s pet peeves of their fellow … Continue reading

Posted in Featured, Social Media | 17 Comments

Look Up –> And Use Social Media The Right Way, Gary

An open letter to Gary Turk, producer of this -> Dear Gary, ThePowerOfSM I don’t know you. In fact, the only reason I know you is because you used the very media you bashed to get your video to go … Continue reading

Posted in Featured, Social Media | 4 Comments