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Social Media

5 Things To Try Before Rapid-Firing The ‘Unfriend’ Button On Facebook

Thy will be done. What an utter acceptance of the loss of control. It takes a courageous, trustworthy individual to even be able to utter those words. It’s a part of the Lord’s prayer I get in a straight up wrestling match with every day. I know what I want, and I know how I think things are going, so when an unlikely event occurs, it’s hard to shrug my shoulders and say, “Oh well, thy will be done.” There’s...

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5 Tips For Growing Up On Social Media

Seven years ago, I was going through a tragic college breakup and begged my mom and stepdad to attend a brand new art walk in Miami called The Wynwood Art Walk so I didn’t have to spend Saturday night alone. They agreed, and we all fell in love with the quaint walk among the huge graffiti walls and small galleries that lined the once seedy area near Midtown. Two years later, I returned to the art walk with the same...

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Three Critical Attributes For Effective Storytelling

I was laid up on my couch Friday night in horrific pain because I have a lovely little thing called Endometriosis. If you’ve never heard of it, feel free to Google it, but the most important thing to know about it is that it feels like barbed wire having its way with your abdomen. It strikes whenever it feels like striking with very little warning. While I tried to brave it out for the majority of the night, I finally...

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5 Things My Dog Taught Me About Social Media

Once upon a time, after visiting the Humane Society website, I became obsessed with a dog named Radcliff.  All I could think about was having this adorable rescued beagle in my house. So, I went to the Humane Society to claim Radcliff. Much to my fantasy life horror, Radcliff had already been claimed and was long gone. “We rarely update our website,” the woman at the front desk told me. Pissed is not even nearly close enough of a word to...

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5 Steps To Building Bridges In Real-Time Conversations

There is an amazing sermon series happening at my church right now (I'm A Bridge) about building bridges. While one of my favorite quotes is, "Sometimes the hardest thing in life is to know which bridge to cross and which to burn," this series focuses more on the actual building of the bridge. Building bridges is a very critical thing that many brands are missing in social media. They look at which consumers they want to buy their product, and which they...

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How To Weed Your Social Media Garden

I heard a great sermon this morning about weeding out the negative things in our lives that strangle the positive, fruitful things we are trying to grow. Weeds often times grow faster than what we are trying to plant, which makes it even more critical to constantly weed them out, so they don't end up suffocating everything we have been working towards. Social Media seems to be an excellent playground for weeds, right? It is more likely for a brand to...

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Any Brand Messages Are Free Game For Social Media

I announced I was moving back to NYC strictly on Facebook yesterday. I tend to post important personal things first on Facebook, since most people that know me IRL are Facebook friends and not necessarily Twitter followers. Naive little me was caught off guard when this personal announcement  was suddenly ALL OVER Twitter. Well no shit, Marji. The most ironic thing about this is that a lot of brands I've worked with struggle with the understanding that it is not...

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