Category Archives: Digital Marketing

10 Tips For Writing A Content Marketing Strategy

Being primarily a creative at heart, content strategies have always been my favorite strategies to write. Before paid social media existed (I know, I’m old), a brand’s content had to be stellar or it was not going anywhere. I feel … Continue reading

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My Secret for Increasing Google Ads’ Click-Through-Rates

I had a professor in college that always said it was harder to write short pieces than it was to write an entire essay. He would have us cut and cut and cut press releases until there was nothing left … Continue reading

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How To Become A Social Media Influencer

Becoming a social media influencer is not all about the popularity. This post discusses strategies for how to get noticed by influencer marketing teams… and why quality content is critical to gaining more engagement.

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The Top 10 Digital Marketing MistakesYou Are Making

The best boss I have ever had told me on my first day that he hired me because I’m the expert, so I need to consult with him and tell him what is best when it comes to digital and … Continue reading

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Your #COVID19 #CrisisComm Cheatsheet

Hey! Welcome to the craziest crisis that seems to touch any and every business in the world right now. Suddenly, email inboxes are being flooded with what company you’ve ever engaged with is doing to make sure their employees and … Continue reading

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My Secret for Increasing Google Ads’ Click-Through-Rates

I had a professor in college that always said it was harder to write short pieces than it was to write an entire essay. He would have us cut and cut and cut press releases until there was nothing left … Continue reading

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10 Tips For Writing A Content Marketing Strategy

Being primarily a creative at heart, content strategies have always been my favorite strategies to write. Before paid social media existed (I know, I’m old), a brand’s content had to be stellar or it was not going anywhere. I feel … Continue reading

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5 Steps To Embracing Personalization In Digital Marketing

I am OBSESSED with and OWE MY LIFE to Twitter. I am not kidding. This social media network has talked me through more moments than you could ever imagine. The thing about Twitter is that you can reach out in … Continue reading

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10 Tips For How To Lead Younger Generations

We took my(our) dog to a dog park today. Now this sounds like a normal Saturday afternoon for many, but not for us. Chewi Sherman Dupuis has only been to one dog park in his entire life and he ignored … Continue reading

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Sherman Social’s 2020 Digital Trends

To download your free PDF version click here.

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