Category Archives: Budgeting

How To Manage Small, Medium and Large Social Media Budgets

In a world where marketing is the first department to be cut, social media budgets can be few and far between. Having worked everywhere from a $25K budget to a $9M dollar budget, I know how tough it can be … Continue reading

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Why #SocialMedia Fails

I was recently witness to an epic fail of social media within a large, old-school corporation that rearranges its teams more often than Millennials switch jobs. The company could blame it on talent, which I heard it has. It could … Continue reading

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Why Your Leadership Team Needs To Be Active On #SocialMedia

I was brand new to a corporation as a strategist when I wrote a strategy for a monthly Twitter chat that was to be hosted by an expert at one of its hospitals once a month. Little did I know … Continue reading

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5 Ways Your Brand Can Succeed Among Facebook’s New Privacy Rules

Privacy. My generation (Millennials) disregarded it altogether, while Generation Y runs to apps such as Snapchat and Instagram Stories to ensure their content only lives for 24 hours. Surprisingly, I was always against Facebook (originally.) I was so into privacy … Continue reading

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How Tightened Privacy Changes On #SocialMedia Affects Branding

Privacy is an awesome thing and is valued by (most) people, especially Generation X. While Millennials are ready to share anything and everything publicly, Generation X immediately sought out networks like Snapchat that would erase their posts within 24 hours. … Continue reading

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How To Add Sprinkles To Your Social Media Strategy

I grew up with two amazing grandmothers. One was incredible baker whose grandmother taught her the family recipes that her own grandmother taught her. The other wanted to be an incredible baker, and my gosh, she tried harder than I … Continue reading

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My 30-ish Open Letter To You

I turn 31 on Sunday. A very milestone age, I know. But this year my birthday feels a little bit different than years before. After a grueling fight against endometriosis which left me in the hospital more days than I … Continue reading

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5 Reasons Your Brand Needs To Be On Twitter

Out of all of the jobs and clients I have had, Twitter always seems to be the least likely for anyone to want to use. I get it. I was introduced to Twitter at a college internship and hated everything … Continue reading

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Learn To Find The Gold In Others And In Yourself

I have a very ugly painting hanging in the main entrance to my house. Now, you have to understand that every other inch of my house is perfectly decorated and everything matches down to the color of the soap in … Continue reading

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7 (More) Ways To Let Go

I heard yesterday that an orca mama has been carrying her dead baby on her nose for three days, diving deep to catch the body every time it falls off of her nose. I started sobbing. My heart literally felt … Continue reading

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