Category Archives: Budgeting

7 Steps For How To Set Up Your Offline Measurement Program

My first question when I meet with a client is whether or not they measure offline events and whether or not they are even capable of being measured within their current infrastructure. I cannot emphasize offline measurement enough and the … Continue reading

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Top 10 Email Marketing Tips

Two of my favorite brands have used the vaccination period of COVID-19 to blast out emails two to three times a day. It was annoying at first, and now the three daily emails have grown this incredible hatred towards the … Continue reading

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How And When To Respond To Negative Social Media Comments

Learn how to decipher between comments that need to be answered and comments that do not need to be answered.

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The Top 10 Digital Marketing Mistakes You Are Making

Digital Marketing is not as easy as it seems. Learn digital media marketing mistakes you might be making whether its in your Google Ads, SEO, Social Media, Affiliate Marketing, or more.

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How To Become A Social Media Influencer

Becoming a social media influencer is not all about the popularity. This post discusses strategies for how to get noticed by influencer marketing teams and why quality content is critical to gaining more engagement.

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10 Powerful Women Leaders You Need To Follow Today

Meet women leaders who are effective leaders in their space, raising up other women to also have leadership talent.

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A Digital Marketing Copywriting How-To

Learn how to write digital marketing copy that attracts your target audience. Not only will this improve your lead generation, but it will also foster a community of potential leads that you can tap into while online marketing.

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How To Own Your 2021 Digital Marketing Strategy

Google Ads, SEO, Email Marketing — All are essential for Digital Marketing in 2021 Is anyone else behind? I am always ahead, but the pandemic seems to push everything later and later. I am noticing many brands just now getting … Continue reading

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Your Role In #MentalHealth | Yes, You Have One

Oh, man. Well, I usually spend today writing a reflection of the XX amount of lessons I learned over the past year. This year feels different. I have tried to write this post every day, multiple times a day, and … Continue reading

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8 Women Who Made Me The Woman I Am (And Where To Find Them On LinkedIn)

I did not have many girlfriends growing up. I finally decided to expand my horizons in college, only to have a couple of the girls tell me that they could no longer hangout with me because they felt the guys … Continue reading

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