Blog

Digital Transformation | 7 Steps To Take In 2023

Digital Marketing Transformation

2023. Seriously?! That’s a complex number to write, almost as complex as digital transformation.  I have to say that I did not expect 2022 to end in this precarious place for digital marketing.   What can we expect to see in 2023 as the recession and pandemic continue? How can digital transformation move forward in the toxic environment 2022 has left us with? How...

Read More

Artificial Intelligence 101 for Digital Marketing

Digital Marketing Artificial Intelligence

In elementary school, I remember seeing a Scholastic visual of what the world would look like by 2010. While we still are working on flying cars, the artist illustrated artificial intelligence (AI) somewhere in that futuristic world. Many marketers today shy away from digging deeper into AI use cases because their brand is still working out how to use essential media and...

Read More

What Is The Metaverse? Gucci Can Explain.

What is the metaverse example

  Many brands are searching for “What is the metaverse,” “How to buy land in the metaverse,” and “How to access the metaverse.” It is a legit question, isn't it? The metaverse is the elusive technical world that makes most marketers queasy.  To get the straightforward definition out of the way, the metaverse is defined as "A simulated digital environment that uses augmented...

Read More