In a world where marketing is the first department to be cut, social media budgets can be few and far between. Having worked everywhere from a $25K budget to a $9M dollar budget, I know how tough it can be to decide where to allocate funds. Should you put more spend behind paid ads? Or should you hire a full-time employee...
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A concern I hear over and over again at social media conferences is that content is getting held up in legal and compliance. Many social media pros are fine until they realize legal and compliance has the final say over their content. Then it is game-on. I am incredibly lucky because one of my first jobs in social media was heavily...
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I was recently witness to an epic fail of social media within a large, old-school corporation that rearranges its teams more often than Millennials switch jobs. The company could blame it on talent, which I heard it has. It could also blame infrastructure, the product its selling, that one VP that no one liked. But the real reason social media...
Read MoreI was brand new to a corporation as a strategist when I wrote a strategy for a monthly Twitter chat that was to be hosted by an expert at one of its hospitals once a month. Little did I know that the expert would be the greatly feared president of the corporation who did not have any presence whatsoever on social...
Read MorePrivacy. My generation (Millennials) disregarded it altogether, while Generation Y runs to apps such as Snapchat and Instagram Stories to ensure their content only lives for 24 hours. Surprisingly, I was always against Facebook (originally.) I was so into privacy growing up that I insisted on only dating guys from the other high school across town, and I succeeded. While it...
Read MorePrivacy is an awesome thing and is valued by (most) people, especially Generation X. While Millennials are ready to share anything and everything publicly, Generation X immediately sought out networks like Snapchat that would erase their posts within 24 hours. After watching their older generation be consumed (and sometimes wrecked) by sharing too much, they decided they wanted anything BUT that...
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I am sure there are many men (and some women) rolling their eyes right now at the cliche title of this post. That’s fine. I’m not looking for 100 percent approval here. As a woman who has spent 10 years on the social media side of the corporate digital world, I can confidently say that there are still glass ceilings and...
Read MoreI grew up with two amazing grandmothers. One was incredible baker whose grandmother taught her the family recipes that her own grandmother taught her. The other wanted to be an incredible baker, and my gosh, she tried harder than I have ever seen anyone try to create her own recipes to hand down to me. However, her idea of adding her...
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I turn 31 on Sunday. A very milestone age, I know. But this year my birthday feels a little bit different than years before. After a grueling fight against endometriosis which left me in the hospital more days than I count, including Christmas Eve and Christmas Day, my birthday looks like a bright technicolor light at the end of a painful...
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I can tell you right now that parts of this post will most likely piss you off. After all, it is a critique of society. Just remember that society includes me and I said ‘we are’ the problem. I am not immune from the irresponsible use of social media in our world today. Now that that’s over— I have always been...
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