Author: Marji J. Sherman

How To Own Content Marketing For Social Media

My #1 piece of advice for ANY social media team is to define content marketing as providing value to the consumer. This is nothing new. It is preached in a million different ways across a million different blogs. It's common sense, isn't it? You want something from someone (consumers to engage with you on social media) --> So you give them...

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How To Tell YOUR Story

My writing shifted a bit over the past six months from a less personal space to a more business space. I went through a horrific emergency surgery last August which switched my attention and perspective a bit. I suddenly wanted to keep everything private, as I tried to put on weight I had lost and adjust to a completely new diet...

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