Author: Marji J. Sherman

10 Ways To Be A More Authentic, Effective Digital + Social Media Strategist

I almost deleted my Facebook this week (still might), which is a pretty big play for someone who makes her living off of creating strategies for networks like, you guessed it, Facebook. It wasn’t because of the popular politics bantering, but rather because social  media has created such a fake environment where it seems people are condemned for being themselves...

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10 Ways For Your Brand To Grow Up On Social Media

Gone are the days of effortlessly tapping into every third-party conversation with some quip about your brand and calling it a social media strategy. As digital has evolved, social media has been forced to grow up right along with it. With social media networks focusing on quality content and cracking down on audience development scams, brands that have mastered the art...

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7 Tricks For Not Missing Blind Spots On Social Media

Social media is a moving target. One day you are trying to control trolls hijacking a hashtag, while the next you are creating impromptu graphics because something happened unexpectedly, as it always does, and you need to be in the conversation ASAP. Trying to juggle every unexpected piece of social media during the day can lead to some critical blind spots....

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