Why #SocialMedia Fails

I was recently witness to an epic fail of social media within a large, old-school corporation that rearranges its teams more often than Millennials switch jobs. The company could blame it on talent, which I heard it has. It could also blame infrastructure, the product its selling, that one VP that no one liked. But the real reason social media died at this corporation was due to lack of buy-in from leadership. Leadership’s misperception of social media is a problem with many businesses, large and small. If you don’t have leadership on board— you don’t have a budget or resources to execute social media efficiently.

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