Thy will be done. What an utter acceptance of the loss of control. It takes a courageous, trustworthy individual to even be able to utter those words. It’s a part of the Lord’s prayer I get in a straight up wrestling match with every day. I know what I want, and I know how I […]
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5 Tips For Growing Up On Social Media
Seven years ago, I was going through a tragic college breakup and begged my mom and stepdad to attend a brand new art walk in Miami called The Wynwood Art Walk so I didn’t have to spend Saturday night alone. They agreed, and we all fell in love with the quaint walk among the huge […]
Three Critical Attributes For Effective Storytelling
I was laid up on my couch Friday night in horrific pain because I have a lovely little thing called Endometriosis. If you’ve never heard of it, feel free to Google it, but the most important thing to know about it is that it feels like barbed wire having its way with your abdomen. It […]
5 Things My Dog Taught Me About Social Media
Once upon a time, after visiting the Humane Society website, I became obsessed with a dog named Radcliff. All I could think about was having this adorable rescued beagle in my house. So, I went to the Humane Society to claim Radcliff. Much to my fantasy life horror, Radcliff had already been claimed and was long […]
5 Steps To Building Bridges In Real-Time Conversations
There is an amazing sermon series happening at my church right now (I’m A Bridge) about building bridges. While one of my favorite quotes is, “Sometimes the hardest thing in life is to know which bridge to cross and which to burn,” this series focuses more on the actual building of the bridge. Building bridges is […]
How To Weed Your Social Media Garden
I heard a great sermon this morning about weeding out the negative things in our lives that strangle the positive, fruitful things we are trying to grow. Weeds often times grow faster than what we are trying to plant, which makes it even more critical to constantly weed them out, so they don’t end up […]
Any Brand Messages Are Free Game For Social Media
I announced I was moving back to NYC strictly on Facebook yesterday. I tend to post important personal things first on Facebook, since most people that know me IRL are Facebook friends and not necessarily Twitter followers. Naive little me was caught off guard when this personal announcement was suddenly ALL OVER Twitter. Well no […]
How To Produce VALUABLE Content In Social Media
My #1 piece of advice for ANY entity on social media that wants to do a swell job is –> provide value to the consumer. This is nothing new. It has been preached in a million different ways across a million different blogs. It’s common sense, isn’t it? You want something from someone (consumers to […]
A Love Letter to My Followers (and 100 of them YOU should be following)
I hit 100K followers today (OMG), and I still remember the exact feeling I had when I hit 100. I could not believe that 100 people (that were not my relatives or friends) actually had an interest in what I had to say. The conversations I had with those 100 were unbelievable. Here I was, […]
Would You Rather Have 100K Followers, Or 100K Conversations?
As an experienced social pro, the answer to this seems like common sense to me. As an experienced social pro conversing with non- social pros, I realize that this is a dilemma for many, MANY brands of all sizes. Until every click farm and “100K Twitter followers for $39!” bot goes away, it will continue […]
5 Tips To Effectively Use Instagram Stories
Stories are all over the place these days and many brands are staying far away from this new, trendy feature simply due to the amount of effort it takes to create a story that will only live on for 24 hours. Working on a small team myself, I get it. By the time you spend […]
Six Things I’ve Learned Through My Sister’s Death
Six years ago tonight, I was euphoric from a date the night before and packing for my first trip with my first job out of college. I was hopeful, ecstatic that I had a potential new boyfriend who I just could not spend time with, and the dream job that I spent six months convincing […]
7 Tricks For Not Missing Blind Spots On Social Media
Social media is a moving target. One day you are trying to control trolls hijacking a hashtag, while the next you are creating impromptu graphics because something happened unexpectedly, as it always does, and you need to be in the conversation ASAP. Trying to juggle every unexpected piece of social media during the day can […]
5 Tips For Creating A Powerful Live Event #SocialMedia Strategy
I remember one of the first events I ever did live social media from. I was working for a Fortune 500 company and was only two months in on the job when we were invited to be a part of a live awards ceremony in Hollywood. Leonardo DiCaprio was literally sitting a few people away […]
Learning Acceptance
**I originally was going to edit this post, as it was written a couple of weeks ago, but I read it to someone last night and they said, ‘No, you need to leave this one raw.’ So, here you go.** Acceptance I’ve written a lot about fighting for things, at all costs, and getting whatever […]
5 Questions To Ask Before Working With Influencers
Influence is such an interesting word these days. It’s been so overused and misconstrued that it can actually be laughable to look at some of the most recents place it has popped up. It seems the most popular way to define influence in the ‘social media expert’ world is by how many followers someone has, and, […]
How To Supercharge Content Creation Via #EmployeeAdvocacy
Let’s face it, if there is one problem most social media teams face today it’s that they are UNDER resourced. Social media staff are asked to do a thousand things, all at once, and struggle to find ways to get it all done. One of the most time-sucking parts of social media is content creation. […]
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